From 0 to 2 billion! Will Jedi Zone Zero become the leader of the secondary gaming market?
Since 2024, with the successive releases of three new titles, including the Sino-Korean cooperative game I Upgrade Alone: Rise and Shine, the domestic game Naruto Tide, and Miha Tour's Jedi Zone Zero, the attention to secondary yuan games has reached a new peak.
At the beginning of July, Jedi Zone Zero was officially launched in the global market and quickly took the top spot in the iOS and Android handheld game download lists in nearly 100 markets, including the United States, Japan, South Korea and Germany. The download volume in that month surpassed that of PUBG MOBILE and topped the download list of overseas handheld games.
On July 4 and 24, with the launch of the upper and lower half of the card pools in version 1.0 and the successive debut of the highly popular characters “Aileen” and “Zhu Kite,” the revenue of Jedi Zone Zero grew rapidly, becoming the hand tour game with the highest growth in global revenue in July, and leading the current period. Overseas hand tour revenue growth list, the whole platform water revenue more than 2 billion. Overseas markets contributed 56% of the revenue and 74% of the downloads for Jedi Zone Zero, of which the Japanese market is particularly outstanding, in July, Jedi Zone Zero won the crown in the Japanese hand tour download list, and also ranked third in the best-selling list.
The master of the green back, pay tribute to the classic and the change of the demand of the secondary yuan
One of the distinctive features of Jedi Zone Zero is its unique “tape futuristic” style, which skillfully blends retro elements with sci-fi colors to bring players both nostalgic and avant-garde visual experience.
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In the game, a large number of elements from the 90s, such as cassette tapes, CD-ROMs, and CRT TVs, are not only symbols of the era, but also play an important role and become an integral part of the game's worldview. At the same time, the game also incorporates sci-fi elements such as mechs, robots, and AI, making the entire worldview both close to reality and futuristic.
In Jedi Zone Zero, players can feel a profound tribute to classic secondary works. Whether it's the character settings, art style or storyline, the shadows of classic works can be found. The game is clearly influenced by anime companies such as GAINAX and Trigger Society, and mimics some of the elements specific to older anime in its story style and content presentation.
This homage to the classics not only allows players to find familiarity in the game, but also inspires nostalgia for the old days of animation. However, this style is more niche, and can mainly trigger the resonance of old secondaries born in the 80s or 90s, who were immersed in secondaries since childhood and like the Trigger Society's aesthetics.
As the post-'00s are coming of age and becoming a major player base for secondaries, some of them do love Jedi Zone Zero, but there are also many who may not have seen the tapes or necessarily understand the hidden stems in the game. Kernel-wise, the lived-in, hot-blooded style of Jedi Zone Zero's middle-aged content doesn't necessarily meet the demand for content from the young secondary community these days either.
People's demand for secondary yuan will change with the development of society. The development of the Internet has already solved the problem of the secondary yuan group once difficult to make friends, “dark dead otaku” is no longer synonymous with young secondary yuan.
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If the previous users may hope that the secondary world is a spiritual harbor in which people want to live, through virtual relationships to supplement the social needs; then the secondary world now exists more as a social currency, and its role is to constantly provide people with fresh topics that can be exchanged on the Internet or offline.
Continuous evolution, the game experience is upgraded again!
As one of the youngest games in Miha Tour, Jedi Zone Zero is also facing changes in player feedback and demand. According to the optimization announcement released by the project team on July 24th, the game will have a series of changes in the future, mainly focusing on the connection between players' “walking grid” and combat experience after the public beta, the demand for richer combat gameplay on the difficulty gradient, and the optimization of UI and other systems. After the update on August 14th, many of these optimized contents that the official previewed before have been installed in the 1.1 new version.
Many attempts have also been made in the content packaging, hoping to solve some of the pain points that exist in traditional secondary yuan games. For example, to address the shortcomings of the traditional gameplay of “walking the grid”, the game has introduced the “Exclusive Vision” gameplay, which allows players to understand the whole story through the operation of the new character Jane Doe. This new content package design not only enhances the game's playability, but also better presents the game's storyline. At the same time, the game also solved the problem of “drawing characters can only be shown in battle”, by allowing players to use the drawn character to wander around the city, increasing the game's interactivity and fun.
In terms of combat, version 1.1 adds a manual combo mode, where players can choose whether or not to trigger a combo. This is a very important optimization of the combat system, after a large number of players said that the enemy toughness bar will be empty after the mandatory cut very affect the sense of coherence of the battle. At the same time, the new version also added more challenging battle commissions and gameplay, such as “Hollow Zero” gameplay in the new direct challenge to the final boss level “Sword Farming and Fire Burning”, for players who like boss battles, this is undoubtedly a boon! For players who like boss battles, this is undoubtedly a boon.
In addition to combat, the new version also made adjustments to the gameplay of the grid, which players have complained about a lot. Players no longer need to walk the grid when going through the main plot, but the plot is directly connected to the battle, to ensure the smoothness of the player's experience. In addition, there are also UI buttons, font display optimization and so on. Including the subsequent version 1.2 and subsequent versions, Jedi Zone Zero will also add the function of preset formation, add the control of self-machine characters other than the protagonist in the neighborhood, and so on.
Image Source: Sourced from the Internet
In terms of content creation, Jedi Zone Zero has always been centered around the setting of “Hollow”. Whether it's the game's main plot or the personal stories of the new characters, it's all about the effects of voids on people or objects, and the new social ecology of the world after the emergence of voids. This thematic adherence not only makes the game's storyline more compact and coherent, but also enhances the depth and meaning of the game's worldview.
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